Brendan Devoy
Curriculum Vitae
Results-driven sales and marketing professional with expertise in liquor and FMCG. Skilled in relationship management, stakeholder engagement, and data-driven decision-making.
Experience
Atomic Coffee — Account Manager
Mar 2023 – Jul 2025
Managed key accounts, ensuring optimal sales performance and brand visibility. Developed and executed promotional strategies driving increased distribution and revenue growth.
Futurity — Sales Manager
Jun 2021 – Dec 2022
Led strategic sales planning, collaborating with marketing teams to optimise brand execution in key markets. Utilised CRM tools and data insights to enhance customer targeting.
Misfit Brewing Co. — Founder & Sales Lead
Jan 2018 – Jun 2021
Led the brand from launch to national distribution, building strong partnerships with retailers and distributors across 50+ stockists.
Lion NZ — Order Management Executive
Jul 2016 – Jan 2018
Liaised with stakeholders across supply-chain and brand management to ensure the sales channel flowed freely.
Skills
Project Management
Commercial Acumen
Marketing Strategy & Execution
Sales Strategy & Positioning
Stakeholder Management
Data-driven Decision Making
Education
University of Auckland
Bachelor of Commerce, Marketing — 2013–2015
Live The Dream
Enterprise Accelerator 2015–16
Toastmasters International
Ponsonby Club 2022–2023
Achievements
- Self-appointed Employee of the Month — record 13 times in 2021
- Spearheaded nationwide brand expansion across 50+ stockists
- Managed a portfolio equating to $2m+ in annual revenue