BRENDAN DEVOY

BRENDAN DEVOY

A man with glasses, a beard, and mustache wearing a beanie hat and smiling, sitting indoors near a blurred background.

I am a results-driven sales and marketing professional with expertise in liquor and FMCG.

Skilled in relationship management, stakeholder engagement, and data-driven decision-making, I thrive in fast-paced environments.

I’m passionate about driving brand success, revenue growth, and consumer connection through strategic account management and trade execution.

Experience

  • Account Manager: Managed key accounts, ensuring optimal sales performance and brand visibility. Developed and executed promotional strategies, driving increased distribution and revenue growth. Strengthened customer relationships, ensuring a symbiotic alignment of their ambitions with wider business and marketing goals.

  • Sales Manager: Led strategic sales planning, collaborating with marketing teams to optimise brand execution in key markets. Managed customer relationships, ensuring high satisfaction, repeat business, and market share growth. Utilised CRM tools and data insights to enhance customer targeting and brand engagement strategies.

  • Founder & Sales Lead: Led the brand from launch to national distribution, building strong partnerships with retailers and distributors. Managed sales, trade activations, and promotional strategies, enhancing brand visibility and customer engagement.

  • Order Management Executive: Liaising with various stakeholders throughout the business, from supply-chain to brand management, to mitigate the effect of changing stock levels. Trust and responsibility were integral, with each division relying on you to ensure the sales channel flowed freely.

Skills.

Project Management

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Commercial Acumen

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Stakeholder & Relationship Management

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Marketing Strategy & Execution

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Sales Strategy & Positioning

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Data-driven Decision Making

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Project Management • Commercial Acumen • Stakeholder & Relationship Management • Marketing Strategy & Execution • Sales Strategy & Positioning • Data-driven Decision Making •

Education.

  • I studied at The University of Auckland from 2013 - 2015, graduating with a Bachelor of Commerce (BCom), with a Major in Marketing.

  • I participated in this 12 week social-enterprise business accelerator programme, facilitated by the Inspiring Stories Trust, across the summer of 2015/16, developing the idea of Misfit Brewing Co.

  • I was a member of the Ponsonby Toastmasters Club from 2022 - 2023, where I was able to further develop my public speaking and communication skills.

  • Self-appointed ‘Employee of the Month’ for a record 13 times in 2021

    Misfit Brewing Co.

  • Launched and scaled a new FMCG product, driving revenue growth through targeted marketing execution.

    Futurity

  • Spearheaded and established nationwide brand expansion across 50+ stockists, using strategic brand positioning and consumer engagement.

    Misfit Brewing Co.

  • Managed a portfolio of accounts equating to more than $2m in annual revenue.

    Atomic Coffee

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